Kruidvat
UX and UI for the Kruidvat app, uniting loyalty, e-commerce and in-store shopping in one platform used by millions.
We are an Istanbul UX/UI studio whose work runs on phones in the Netherlands, Mexico and South Africa. Lower rates come from where we're based, not from what we leave out.
What a project includes
Discovery and user flows, wireframes, a clickable prototype, high-fidelity UI covering every state including empty and error, a documented Figma component library, and a developer handoff package with specs and exported assets.
Design QA during the build is included as standard. Designs that look right in Figma and wrong in production are a waste of both our time.
Every state, not just the happy path
The difference between a design that survives implementation and one that doesn't is usually the unglamorous screens: empty states, loading, offline, validation errors, long names, missing images, expired sessions.
We design those. It is the single largest source of friction between design and engineering, and covering it up front costs far less than resolving it in tickets later.
Rates and structure
Projects are quoted at a fixed price against a defined scope. Typical app or storefront UX/UI engagements run €6,000–€25,000 depending on the number of templates and flows.
For ongoing work we offer a monthly retainer with an agreed number of designer days.
What you get
Included as standard
- Fixed-price projects against a defined scope
- Every state designed, not just the happy path
- Documented Figma component library and tokens
- Developer handoff with specs and exported assets
- Design QA included through the build
- Retainer option for continuing work
Questions
Frequently asked
Most app and e-commerce engagements run €6,000–€25,000 depending on how many templates and flows are in scope. We quote a fixed price once we've seen the brief.
Yes — a monthly retainer with an agreed number of designer days, which suits teams shipping continuously rather than in projects.
Yes, and it's common. We audit the current experience, identify where users drop out, and prioritise the changes with the largest effect rather than redesigning everything at once.
That's the intent. You get a documented component library with tokens, specs and exported assets — plus us available during the build to answer questions and review implementation.
Related work
Projects in this discipline.
Tell us what you’re building.
Send us the brief and you’ll have a scoped proposal and a fixed quote back within two working days. No obligation, no sales sequence.