Kruidvat
UX and UI for the Kruidvat app, uniting loyalty, e-commerce and in-store shopping in one platform used by millions.
Apps and interfaces used by millions of retail customers.
Our digital work has shipped to customers in the Netherlands, Belgium, Mexico and South Africa. Kruidvat's loyalty and e-commerce app, OXXO Premia's festival activation, Food Lovers Market's deals and rewards app — all designed here in Istanbul.
That kind of work rewards discipline rather than decoration. Broad consumer audiences mean designing for accessibility, low-end devices and people who will not read instructions. We work in flows and design systems, not one-off screens.
What’s included
The scope, in plain terms.
UX strategy & journey mapping
Understanding the real task a person is trying to complete before designing a single screen.
Wireframing & prototyping
Low-fidelity structure first, then clickable prototypes you can put in front of users.
UI design & visual systems
High-fidelity interface design built on a component library, not a pile of artboards.
Design systems
Tokens, components and documentation your developers can build against directly.
Loyalty & e-commerce flows
Sign-up, rewards, cart and checkout — the flows where small friction costs real revenue.
Accessibility & localisation
WCAG-conscious contrast and targets, and layouts that survive translation into longer languages.
Deliverables
What you get
What you get
at handover.
- User flows and journey maps
- Wireframes and interactive prototypes
- High-fidelity UI for every state, including empty and error
- Figma component library with documented tokens
- Developer handoff with specs and exported assets
- Design QA during the build
Related work
Where we’ve done this.
Questions
Common questions.
We design, and we work alongside your development team through the build with handoff support and design QA. For web and e-commerce we can take a project through to a built front end.
Figma, always. You get full access to the working file, the component library and version history — the work belongs to you, not to us.
Yes. Kruidvat is one of the largest health and beauty retailers in the Netherlands and Belgium, and OXXO is one of the biggest convenience chains in Latin America. Both shipped to millions of users.
Yes, and we prefer it when one exists. We work inside your conventions and extend the system rather than replacing what your team already maintains.
Often paired with
Services that fit alongside.
Tell us what you’re building.
Send us the brief and you’ll have a scoped proposal and a fixed quote back within two working days. No obligation, no sales sequence.