Seven steps, no surprises.
Most design projects go wrong on scope and communication rather than craft. This is how we prevent that.
The seven steps
Brief & discovery
We start with a conversation about the problem, not the deliverable. What is the business trying to achieve, who is it for, what has already been tried, and what constraints are non-negotiable? For international clients this happens over video — we have never needed a client to fly here.
Scope & fixed quote
You receive a written scope: named deliverables, a schedule, the number of revision rounds, and a fixed price. Nothing begins until you approve it. If the brief changes later we quote the change separately rather than absorbing it silently and slipping the deadline.
Research & direction
Competitor and category review, reference gathering, and the strategic decision about where you should sit. For digital work this is where user flows and information architecture get resolved; for identity it is where we agree the territory before drawing anything.
Concept presentation
Two or three genuinely distinct routes, each presented with the reasoning behind it and shown in realistic application — on a shelf, on a phone, on a shopfront. You pick a direction. We do not proceed on a guess.
Design & refinement
The chosen direction is developed in full through two structured rounds of feedback. Everything is shared live in Figma as it happens, so you are never waiting on a scheduled reveal to see where the work stands.
Production & handover
Final files prepared for their actual destination: print-ready artwork with correct bleed and colour, watertight STL for casting, developer-ready design systems, or dimensioned shop drawings. Source files included, always.
Aftercare
Thirty days of support after handover for application questions, printer queries and small adjustments. Most clients come back — and when they do, we already know the brand.
What we need
from you.
Good design work is collaborative. These four things make the difference between a smooth project and a painful one.
One decision-maker
Feedback consolidated through a single person. Design by committee is the most reliable way to make a project cost more and land weaker.
Specific feedback
"This feels cold" is genuinely useful. "Make it pop" is not. Tell us the reaction you want and we will find the mechanism.
Assets up front
Logos, photography, dielines, survey drawings, CAD, product data — gathered at the start rather than discovered at week five.
Timely responses
We hold our dates. A schedule only works if feedback comes back inside the window we agreed, so we flag it early when it slips.
How projects run.
A brand identity runs 5 to 8 weeks. A mobile app or e-commerce UX project runs 6 to 12 weeks depending on scope. An interior fit-out design runs 4 to 10 weeks. Jewellery CAD per piece is usually 5 to 10 working days. We agree exact dates in the scope document before starting.
Typically 50% to begin and 50% on handover. Larger projects are split across milestones. We invoice in euros and accept international bank transfer.
Two structured rounds are included as standard, which covers the large majority of projects. Additional rounds are quoted separately at a rate agreed before we start them.
No. Every project in our portfolio for international clients ran entirely over video calls and shared files. If you happen to be in Istanbul we are very glad to meet, but it has never been a requirement.
You do — completely. Full source files, working files and production artwork transfer to you at handover, with no ongoing licence and no lock-in.
It has not happened, largely because we agree the strategic direction before drawing anything. If it did, we would go back to the brief and present a fresh round at our cost — that is what the concept stage is for.
Tell us what you’re building.
Send us the brief and you’ll have a scoped proposal and a fixed quote back within two working days. No obligation, no sales sequence.