Kruidvat
Loyalty and e-commerce app for a Benelux retail leader.
Kruidvat is one of the leading health and beauty retailers in the Netherlands and Belgium. They came to us to redefine the digital experience for millions of loyal customers, with a clear goal: turn the Kruidvat app into a single, customer-centric touchpoint bringing loyalty, e-commerce and online-to-offline shopping together.
Our UX/UI team focused on the whole journey — from opening a loyalty card at the till to personalised product discovery and checkout. The app serves an unusually broad audience, so every screen was designed for clarity, accessibility and conversion rather than visual novelty.
Working closely with Kruidvat's digital and retail teams, we produced user flows, wireframes and a modular design system that carries the brand's energy into a structure the in-house team could keep building on. The result strengthens loyalty, lifts in-app engagement, and closes the gap between the digital and the physical store.
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