Ministry of Coffee
Logo, menus, packaging, business cards and store signage — a premium coffee identity carried from the shopfront to the cup.
Startups need a brand that raises money and wins first customers, delivered before the runway shortens. That's a different problem from rebranding an established company, and it deserves a different shape of project.
What startups actually need first
Not a 90-page brand book. A clear position, a logo that works at 24 pixels and on a trade stand, a type and colour system that keeps everything consistent as you ship fast, and the handful of applied assets that carry weight early: pitch deck, website, product UI, business cards.
We scope startup projects around those, then leave the system open so it can extend as you grow rather than needing replacing.
Built to survive a pivot
Early-stage companies change what they sell. An identity welded too tightly to one product becomes a liability the first time the roadmap moves.
We build around a position and a visual system rather than a literal depiction of the current product, which is why the identities we've made for young companies have generally outlasted their first strategy.
Fast, and fixed price
A startup identity package runs 3 to 5 weeks end to end at a fixed price agreed before we start. You get the same two or three concept routes and two refinement rounds as any other project — the scope of applied collateral is what's tightened, not the thinking.
If you later need packaging, a storefront or a full app UI, we already know the brand.
What you get
Included as standard
- Positioning workshop before any visual work
- Logo suite built for digital-first application
- Type and colour system that scales with the product
- Pitch deck template and launch assets
- 3–5 week turnaround at a fixed price
- System designed to survive a change of direction
Questions
Frequently asked
A startup identity package typically runs 3 to 5 weeks from kickoff. If you have a hard funding or launch date, tell us at the brief and we'll confirm whether it's achievable before you commit.
Yes — a branded deck template is part of the standard startup package, and we can design the full deck as an add-on.
It's expected. We build identities around a position and a visual system rather than a literal product depiction, precisely so they survive a change of direction.
Yes. UX/UI is one of our core disciplines — we've designed apps for Kruidvat, OXXO and Food Lovers Market. Running brand and product together keeps them consistent from day one.
Related work
Projects in this discipline.
Tell us what you’re building.
Send us the brief and you’ll have a scoped proposal and a fixed quote back within two working days. No obligation, no sales sequence.