SEEY
A multi-currency e-commerce experience for an Amsterdam fine-jewellery house, with a custom heirloom-design service and editorial product presentation.
Türkiye is one of the world's largest exporters of finished gold jewellery, and Istanbul is where that industry lives. We design here, a short drive from Kuyumcukent and the Grand Bazaar — which means our CAD leaves the studio already checked against how it will actually be cast.
Why design jewellery in Türkiye
Jewellery design goes wrong in the gap between the drawing and the bench. A model that looks beautiful on screen can be unsettable, unpolishable or absurdly heavy in metal — and you usually discover that after paying for the first cast.
Designing inside a manufacturing ecosystem closes that gap. Istanbul's jewellery quarter concentrates casters, setters, polishers and platers within a few square kilometres, and the conventions those workshops expect are the conventions we model to. Prong thicknesses, seat depths, sprue placement and minimum wall are decided with production in mind, not discovered later.
What we deliver
Every engagement produces the same core set: a Rhino working file, a validated watertight STL or 3MF ready for resin printing, photorealistic renders in your specified metals and stones, a dimensioned technical drawing, a full stone schedule, and an estimated metal weight so you can price the piece before it exists.
Files are yours outright. Take them to any workshop in the world — we have no exclusive arrangement with a manufacturer and no interest in locking you to one.
Working with international brands
Most of our clients are not in Türkiye. Projects run over video calls and shared files, in English, on a GMT+3 schedule that covers the full European working day and reaches New York before lunch.
Because our cost base is Istanbul rather than London or Antwerp, the same standard of CAD and rendering typically lands 30–60% below what a Western European studio quotes for identical output.
What you get
Included as standard
- Rhino CAD built to real manufacturing tolerances
- Watertight STL / 3MF, validated before delivery
- Photorealistic KeyShot renders for sell-in and e-commerce
- Full stone schedule and estimated metal weight
- Introductions to Istanbul casters and finishers if wanted
- Files delivered outright, with no manufacturer lock-in
Questions
Frequently asked
Yes. We develop collections with a shared design language across rings, earrings, pendants and bracelets, so the range reads as one family and can be extended later without redesigning the system.
Yes. Every model is delivered as a watertight, validated STL or 3MF built to genuine manufacturing tolerances, so a caster or printing bureau can run it directly without sending it back for repair.
Not at all. The files are yours to take anywhere. We're happy to introduce you to casters and finishers in Istanbul if local production is useful, but there's no obligation and no commission arrangement.
Reference images or sketches, target metal and stone sizes, and a rough price point. If you're iterating on an existing piece, clear photographs with measurements are enough.
Related work
Projects in this discipline.
Tell us what you’re building.
Send us the brief and you’ll have a scoped proposal and a fixed quote back within two working days. No obligation, no sales sequence.