The Plum Edit

The Plum Edit is a digital publication for “the culturally curious” — carefully edited recommendations spanning restaurants worth the reservation, exhibitions worth the trip and design worth keeping. It is a content platform, not a shop, and it had to feel like one you would return to weekly.

We designed an editorial system flexible enough for several content types — articles, stories, interviews, event listings and recommendations — held together by a refined, minimal aesthetic that lets the photography lead. The typographic system does the quiet work of making long reads comfortable and short recommendations scannable.

A membership layer turns readers into members: an exclusive newsletter, access to real-world events, and an application flow that feels considered rather than transactional. The result reads as a publication with a point of view, which is the whole point.