Kruidvat

Kruidvat, one of the leading health and beauty retailers in the Netherlands and Belgium, partnered with NEWO Design to redefine the digital experience for millions of loyal customers. The goal was clear: transform the Kruidvat App into a seamless, customer-centric touchpoint that brings together loyalty, e-commerce, and online-to-offline shopping in one unified platform.

Our UX/UI team focused on creating an intuitive and enjoyable journey—from loyalty card access to personalized product discovery and convenient online purchases. The app had to serve a broad audience, so every screen was designed for clarity, accessibility, and conversion.

With close collaboration between Kruidvat’s digital and retail teams, we developed user flows, wireframes, and a modular design system that reflects the brand’s energy and retail dynamism. The result is a mobile experience that strengthens customer loyalty, boosts in-app engagement, and bridges the gap between digital and physical retail.

Services Delivered:

• UX Strategy & User Journey Mapping

• UI Design & High-Fidelity Prototypes

• Loyalty & E-Commerce Feature Integration

• Mobile App Design System

• Cross-Channel Experience Planning

• Localization for Dutch & Belgian Markets

The new Kruidvat App is more than a shopping tool—it’s a smart, interactive companion that enhances everyday retail experiences.