Federal Coffee

Federal Coffee partnered with NEWO Design to create a full-scale brand identity that captures the essence of a modern, urban coffee experience. From the logo to the final touches of photo styling, every element was crafted to reflect the brand’s character—minimal, warm, and authentic.

We started by designing a clean and confident logo that speaks to the simplicity of well-brewed coffee, paired with a custom font system to communicate both modernity and approachability. The branding extended into a cohesive stationery set, including business cards and letterheads, reflecting a premium yet grounded identity.

Our design scope included a menu layout that balances clarity with style, packaging solutions that stand out on shelves, and branded coffee cups that turn every takeaway into a branded moment. To complete the experience, we led photo styling and art direction to create a strong visual narrative for social media, marketing, and interior application.

Services Delivered:

• Logo Design

• Brand Typography & Color System

• Stationery & Business Cards

• Menu Design

• Packaging & Coffee Cups

• Art Direction & Photo Styling

• Brand Guidelines

Federal Coffee now delivers not just coffee, but a fully immersive brand experience—where every sip, surface, and scene is designed with intention. At NEWO Design, we transform ideas into lasting impressions.